Archive for the ‘Salman Khan’ Category
India’s Film Industry Comes Up With Creative Ways To Promote Movies
INDIA: The world’s largest film industry is getting creative when it comes to promoting its movies. Not content with the usual publicity techniques, actors are finding new ways to pull in the crowds.
To generate attention for his upcoming film “Ghajini”, actor Aamir Khan personally cut the hair of scores of fans, giving them the now-famous buzz cut that he sports in the movie.
“This is part of our promotional plan, which was decided by our marketing team. I think it’s great to see the enthusiasm that all the personnel in theatre have shown towards the film,” said Aamir Khan.
Movie stars of the recently released “Yuvraj” - or “Prince” - made an appearance at a singing reality show on television.
Actor Salman Khan said: “As you know, the music of the film ‘Yuvraj’ is also very good… so I thought that this was the right thing to do.”
“Yuvraj” didn’t fare well at the box-office, but the promotional buzz did ensure good openings.
Gone are the days when filmmakers would think twice about setting aside more than 5 per cent of the film’s budget on promotion. Analysts said nowadays, the marketing costs of a film can come up to as much as the production costs.
Theme parties, blogs, walking the ramp and entertaining winners of film contests in mid-air are just some of the things stars have to do before the release of their films.
Bollywood is seeing more and more promotional campaigns that do not just spread the word about films, but also create a brand recall.
- CNA/so
Channel News Asia
Kareena Selebriti Paling Popular 2008
KAREENA meraih 40 peratus sokongan dalam tinjauan selebriti paling popular di India.
Ungguli senarai aktres pujaan Bollywood
MUMBAI: Aktres terkenal Bollywood, Kareena Kapoor, menduduki senarai teratas tinjauan selebriti paling popular di India diikuti Katrina Kaif, Priyanka Chopra, Deepike Padukone dan Bipasha Basu, menurut laporan, kelmarin.
Dalam tinjauan itu, Kareena meraih 40 peratus sokongan diikuti Katrina (38 peratus), Priyanka (10 peratus), Deepike (tujuh peratus) dan Bipasha (lima peratus), lapor akhbar.
Kareena yang mendapat tumpuan ketika ini kerana tinggal sebumbung dengan aktor Saif Ali Khan, dianggap layak berada di singgahsana paling popular selepas filemnya Jab We Met bersama Shahid Kapoor dan arahan Imtiaz Ali mendapat sambutan hangat.
Popularitinya dijangka meningkat apabila filem Kambakkht Ishq disiarkan turut dibintangi Akshay Kumar serta aktor terkenal Hollywood, Sylvester Stallone, Brandon Routh dan Denise Richards.
Katrina Kaif pula mencuri tumpuan menerusi filem Yuvvraaj, walaupun ia tidak meletup dari segi kutipan tiket. Sekurang-kurangnya, beliau berganding dengan teman lelakinya, Salman Khan buat kali pertama.
Katrina juga diundi sebagai wanita Asia paling seksi pada 2008 serta nama paling kerap dicari dalam senarai Zeitgeist oleh Google.
Priyanka pula tidak memulakan 2008 dengan baik apabila filem lakonannya, Love Story 2050, Chamku, God Tussi Great Ho dan Drona mendapat sambutan dingin.
Tetapi, beliau kembali menyinar dalam filem Fashion arahan Madhur Bhandarkar dan semakin hangat menerusi filem arahan Karan Johar, Dostana selepas beraksi seksi memakai bikini.
Sementara itu, Deepike menyaksikan reputasinya melonjak selepas filem kedua, Bachna Ae Haseeno mendapat sambutan. - Agensi
Berita Harian